Carpet FAQ

CONSUMER INFORMATION GUIDE
September 2011
-Stain Warranty does not cover:
-Carpet wear or routine cleaning and maintenance
-Carpet installed in high traffic areas or stairs. Area rugs are not covered.
-Filtration soiling.
-Carpets installed in places other than owner-occupied residential properties, including
Commercial or business places, daycare facilities and rental properties.
-Stains from substances other than food and beverages (vomit, urine and feces).
-Food and beverages that contain strongly colored natural dyes (mustard, coffee or herbal tea.
-Substances that destroy or change the color of carpets (bleach, acne medications, drain
cleaners and plant food).
-Stains or damage from abnormal use, including water damage from plumbing or
appliances failure, storms or flooding, improper maintenance or cleaning of the carpet.

First Quality Products
Warranties are not applicable to carpet sold as second quality, irregular, mill ends (short
rolls) and carpets purchased and made for usage of rugs.
Your Southwind warranties do not cover damage or appearance changes on carpet
installed on stairs, in bathrooms, kitchens, outdoors, or in areas subject to other than
ordinary shoe traffic.

Periodic Professional Cleaning
Warranties are not applicable to carpet sold as second quality, irregular, mill ends (short
rolls) and carpets purchased and made for usage of rugs.
Your Southwind warranties do not cover damage or appearance changes on carpet
installed on stairs, in bathrooms, kitchens, outdoors, or in areas subject to other than
ordinary shoe traffic.

Shading/Vacuum Cleaner Marks
Shading is normal in cut pile carpets. This visual effect is a result of light reflecting
differently from the tips of the carpet.

Seams
Reputable carpet stores use qualified installers who know how to minimize the
appearance of a seam. Seams may be slightly more apparent with a loop pile carpet
than a cut pile carpet. THERE ARE NO INVISIBLE SEAMS.

Footprints
Cut pile carpets will show foot impressions. If you find this objectionable, a low pile
with a denser construction can help minimize this condition. Textured saxonies and
frieze constructions are ideal for minimizing the appearance of footprints.

Identations
Rotating the location of furniture from time to time can help with indentations. Gently
working the fibers with steam and your fingertips will help the crushed areas recover.
DO NOT LET THE IRON TOUCH THE CARPET. Indentations are not a
manufacturing defect.

Iip Bloom
Over time with daily foot traffic the tips of the carpets pile will untwist or “bloom”. This
is a normal occurrence.

Crushing and Matting
Crushing and matting is the compression of the carpet tufts. Many factors can contribute
to matting: tip blooming, foreign (abrasive) material, residue from spills, or unrinsed
carpet shampoos. These are just some examples which can cause fiber entanglement
and matting. Proper maintenance is the key to reducing matting problems. Remember
to vacuum regularly.


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